Warburton, W. (2012). Growing up fast and furious in a media saturated world. In W. Warburton, & D. Braunstein (Eds.), (pp. 1-33). Annandale, NSW Australia: The Federation Press.

(from the chapter) A media-saturated world? It sounds melodramatic, but a quick look at the facts suggests otherwise. In the United States, children aged 8-18 are exposed to an average of almost 11 hours of media each day and spend more time “learning from” media than from teachers at school. Australian kids are a few hours behind, but still have considerable exposure. And this does not even take into account other incidental exposure to media, such as to advertising on roadside signs, products, tee shirts and other media experienced in subtle ways that are not measured in surveys. Clearly, media such as television, movies, music, videogames, advertising and the internet have a strong influence on the development of children. For this reason, knowledge about the ways that media can impact on children and adolescents is an important resource for parents, pediatricians, psychologists, policy-makers, students, teachers and other professionals who work with children. With this in mind, the aim of this book is to provide up-to-date information about the influence of mass media on children in two important areas—media violence and the premature sexualisation of children. (PsycINFO Database Record (c) 2012 APA, all rights reserved)