Pinckney, C. (2008). The influence of hip-hop culture on the perceptions, attitudes, values, and lifestyles of African-American college students. Dissertation Abstracts International: Section B: The Sciences and Engineering, Vol 68(10-B), 2008. pp. 7004. Retrieved June 24, 2009, from PsycINFO database.
Hip-hop music includes aspects that have been viewed as part of an oppositional culture, personified by profanity, violence, and aggressive behaviors. This study examined the potentially negative influence of hip-hop culture on 116 African-American college students’ attitudes and lifestyle trends. Based on Bandura’s social learning theory, it was theorized that hip-hop culture impacted college students via observation, imitation and social modeling. Using a mixed method design composed of survey measures and focus groups, research questions focused on identifying favorable attitudes towards hip-hop culture, mass media consumption habits, music video frequency, attitudes about hip-hop and rap music and lifestyle preferences. Cross tabulations of frequency data from the survey measures demonstrated that ninety-one percent of the students favored hip-hop music, ninety-four percent reported watching hip-hop music videos, and eighty percent reported Black Entertainment Television (BET) as their most favorable music network. Content analysis of the focus group findings revealed that the participants expressed a positive attitude towards misogynist values and adopted lifestyles trends such as styles of dress and language commonly associated with hip-hop culture. This study demonstrates the potentially negative effects of hip-hop culture on the attitudes and lifestyles of African-American college students. Future recommendations for research include developing interventions that lessen the negative impact of hip-hop culture, which would lead to positive social change for the African American community. (PsycINFO Database Record (c) 2008 APA, all rights reserved)