Mueller, C., Nelson, R., & Donnerstein, E. (1977). Facilitative effects of media violence on helping. Psychological Reports, 40 (3), 775-778.

Abstract:   Tested the generality of the arousal-excitation transfer model of P. H. Tannenbaum and D. Zillmann (1975). 83 female undergraduates were insulted, praised, or treated in a neutral manner by the experimenter (E) and then watched a neutral, arousing, or aggressive film clip. Ss were also administered a shortened form of the Marlowe-Crowne Social Desirability Scale. After viewing the film Ss were given the opportunity both to aggress against and later to help the E. Insulted Ss were more aggressive but no less helpful. Ss helped significantly more following the aggressive film than either the arousing or neutral film. (PsycINFO Database Record (c) 2004 APA, all rights reserved)