Collins, W. A., & Getz, S. K. (1976). Children’s social responses following modeled reactions to provocation: Prosocial effects of a television drama. Journal of Personality, 44 (3), 488-450.
Abstract: A commercial TV action-adventure drama made for adults was edited such that a model responded constructively to an interpersonal conflict in one version and aggressively in the other. 54 4th, 7th, and 10th graders saw one of these versions or a wildlife documentary (control). They were then given an opportunity to either help or hurt a peer who was completing a task. Ss who had seen models of constructive coping generally showed greater frequency of prosocial responding than Ss in the 2 other conditions. Frequency and duration of hurt responses were greater for Ss who saw the aggressive program compared to constructive-coping viewers, but not compared to control Ss. Results are discussed in terms of the effect of the dramatic context on children’s observational learning from social models in TV programs. (18 ref) (PsycINFO Database Record (c) 2004 APA, all rights reserved)