Brain imaging–An introduction to a new approach to studying media processes and effects. Anderson, D. R., Bryant, J., Murray, J. P., Rich, M., Rivkin, M. J., & Zillmann, D. Media Psychology, 8 (1), 1-6. 2006.

The three research articles on brain imaging that are published in this issue of Media Psychology represent a new approach to the study of media use and effects. In these projects, the research teams focused on identifying the patterns of brain activation in research participants who either viewed video stimuli while resting in a Magnetic Resonance Imaging (MRI) scanner or played video games while functional MRI (fMRI) was assessed. In the first study the researchers sought to identify the brain network in adults responsible for comprehending the combination of images into filmic montage. In the second study the research team studied the effects of viewing video violence on children’s brain activation. In the third study brain activations were recorded while adult male research participants played video games varying in their degree of virtual violence. The ability to watch the brain and its responses to various media material promises the potential of finding biological bases for the behavioral changes from media exposure that have been observed for decades. (PsycINFO Database Record (c) 2006 APA, all rights reserved)