Bank, C.M. (2000). College students’ responses to content-specific advisories regarding television and movies. Psychological Reports, 87 (1), 111-114.

Abstract: Examined the likelihood of viewing television programs and of viewing theatrical movies with general and mature contentspecific advisories. The results obtained from questionnaires show that among the 63 undergraduate males, viewing likelihood was increased significantly with the provision of all types of mature content advisories, whereas among the 122 undergraduate females, viewing interest increased with the sexuality advisory but decreased with the violence advisory. (PsycINFO Database Record (c) 2004 APA, all rights reserved)